Community Outreach & Prevention Support Section (CPO) CPO wants to use emerging content management technology to increase its outreach and to provide drug prevention materials for teens, parents, caregivers, and educators through its websites, publications, and other print materials based on content from internal agency holdings; reports; news articles; other federal, state, or local organizations; and various social media platforms.

The Web Content Manager shall develop and provide content that will motivate and entertain users so that they regularly access the websites and utilize the sites as major sources for information and decision making. This individual shall manage and perform website editorial activities including gathering and researching information that enhances the value of the websites. This individual shall locate, negotiate and pursue content and gathering feedback for website improvement and enhancements. This individual shall maintain hardware and software critical to the creation and maintenance of content for the websites. This individual shall monitor usage and performance, create and maintain backups, and troubleshoot and resolve issues as they arise with regards

NOTE: Onsite presence in Arlington, VA required

EDUCATION AND EXPERIENCE
The Web Content Manager’s education and experience must include but not be limited
to the following:
• Bachelor’s degree in English, journalism or mass communication.
• Experience in production management.
• Experience in web page design.
• Experience in HTML and web graphics types and standards.
• General understanding in Drupal and other CMS
• Experience in education and drug awareness and prevention a plus
• Previous experience in an editorial or Web related position a plus.

Skills
Web Content Manager must have excellent writing and editing skills, with an understanding of the special requirements of writing for the Web, such as the use of keywords, hyperlinks, navigation and the importance of brevity. This individual must have a good eye for detail, with excellent spelling, grammar and punctuation skills. This individual must have good interpersonal skills to work effectively with contributors, designers and webmasters. And, they need good organizational skills to collate material from multiple sources and produce web content within tight deadlines.

JOB DESCRIPTION/TASKS
The Web Content Manager shall be responsible for the development of content for the websites. This individual shall work with contributors, such as the CPO Staff, program managers, marketing executives, researchers, photographers, graphic artists or image libraries to gather material for websites. This individual shall create original content and write material themselves. This individual shall check content for accuracy and ensure that it complies with 508/accessibility, copyright, and privacy regulations. This individual shall edit the copy to make it easy to read on a website page or convert longer content to a format that visitors can download. To meet the needs of visitors who view websites on tablet computers or smartphones, this individual shall modify content so that it is easy to view on smaller screens.

The Web Content Manager shall work with other Web professionals, such as Web designers, developers and webmasters to determine the best way to present information online. This individual shall upload content themselves or provide material to designers or webmasters. This individual shall contact contributors to find out if material needs to be updated, and they encourage contributors to supply new content to keep the website fresh for returning visitors.
The Web Content Manager shall perform the following tasks:

Web content development, management and writing
• Research, write and edit web and intranet content from scratch.
• Write web content based on material supplied by CPO Staff or other contributors.
• Write alt-text for images.
• Write descriptions for images, frames and iframes tags.
• Write content for frames and iframe tags.
• Collaborate with the CPO Staff and other contributors on the proper formatting of content for the websites.
• Edit print documents for publication online.
• Edit web pages for on-screen readability.
• Proofread final draft of web pages.
• Write titles.
• Write content for meta keyword and description tags.
• In certain situations, this individual shall be expected to write HTML and/or XML. Test and edit forms for usability.
• Evaluate web sites for strategy.
• Design the look of the initial pages of each social media account to ensure the consistency in look and content as it relates to both websites.
• Recommends content to the sites based on the target audiences, market research of
how internet users are accessing websites, and adaptability to various types of technology.
• Develop content for the overall design/redesign and structure of the sites.
• Develop/recommend interactive surveys that are targeted for marketing the websites.
• Conduct research of content on the websites and update as necessary. This individual shall become familiar with drug use information from national surveys and research studies to enhance the sites.
• Manage and update content to ensure that content relative to all sites will be updated simultaneously on all sites.
• Monitor the content of the websites to identify outdated information and make recommendations for its removal and ensure that there are no broken links on the sites.
• Design the look of each social media account (Facebook, Twitter, and YouTube) to ensure the consistency in look and content as it relates to the websites.
• Update the content on the approved social media accounts as information on the websites is updated.
• Research and write content to support content development and/or updates with current, new and timely information. Such content includes, but not limited to, drug related news articles and/or information from surveys, and the creation and updating of existing PowerPoint presentations and drug facts as necessary.
• Provide and create graphics for incorporation into the overall website designs, advertising and print materials based on content from the websites. Such graphics may include, but not limited to, photos (purchased to include licenses) and originally developed graphic art.
• Assist in the translation of content to a foreign language (i.e., Spanish), as needed.
• Collaborate with the CPO Staff on the development of web content and materials for
DEA –sponsored campaigns, such as Red Ribbon Patch Program and other campaigns that DEA supports such as NIDA’s National Drug Fact Week.

Monitoring and Reporting
The Web Content Manager shall ensure that web content meets the needs and
interests of website visitors, and monitor visitor behavior by reviewing website statistics.
This individual shall check page popularity by the number of visitors and remove content
that has low levels of interest.
This individual shall:
• Provide monthly and quarterly analytics on each site to include the number of visits, pages of content viewed, visits from search engine traffic, mobile visits, number of downloads for printed materials, and videos.
• Provide quarterly status reports for the websites regarding content as it relates to the policies/requirements of the DOJ Quarterly Website Certification (See Attachment A).
• In compliance with DEA’s recordkeeping system the vendor shall provide reports to include but not limited to web content records, web management records, and technical records. Provide reports as needed on special promotions, website activity and services requested by CPO.
• Logs and track time worked on each project for client reporting and billing purposes, as covered under contract agreements


The client is the Drug Enforcement Administration (DEA) that is responsible for an agency-wide public information program supporting requests for information and assistance on drug enforcement and related problems; ensuring media, public, and governmental awareness of DEA objectives, programs, and accomplishments are coordinated with DEA Headquarters and field offices; and public announcements and news releases.