Responsibilities of the Digital Content Manager include:

• Content Creation & Strategy: Write, edit, and produce content (web, blog, social media) that translates DEA initiatives and data into lay-friendly language.
• Social Media & Digital Engagement: Coordinate with the Social Media Specialist(s) in managing official social media platforms, to include creating graphics, videos, and monitoring analytics to drive engagement.
• Web Management: Coordinate with the DEA Web Content Manager on the maintenance, update, and improvement of website content, often using CMS tools.
• Analytics & Reporting: Track key performance metrics, analyze user engagement, and provide insights for future content strategies.
• Collaboration: Coordinate with DEA divisions/offices to develop content, campaigns, web stories, news bulletins, and info/outreach materials.

The Digital Content Specialist’s primary responsibilities are to establish and implement the Drug Enforcement Administration’s communications goals to include Public, Congressional and internal audiences via social media and web strategies in support of the DEA mission, policies, and goals. This individual shall produce, coordinate and distribute content through DEA social media accounts and websites. As well as participate in the creation of DEA’s strategic communication plan and develop a comprehensive social media/web campaign that complements ongoing communications campaigns and agency-wide goals while also increasing DEA’s digital presence across the internet.

Specific Tasks:

• Develop individual creative, interesting digital content for social media and web that appeals  to DEA’s national/international audiences - content that builds interest/impressions/likes, page views, visits etc. on social media platforms and websites. Among DEA’s goals – increase followers on all social media platforms and DEA.gov website by 10-20 percent within a year.
• Edit social media and web content created by others.
• Train others on the basics of using social media and website content management systems (CMS) such as Hootsuite (social) and Drupal (website).
• Create and maintain a social media calendar, which will include the workflow and the scheduling of social media postings using tools such as Sprout Social.
• Produce reports of social media and web activity for senior leadership from CMS programs, such as Hootsuite for social and Siteimprove for web.
• Create and edit .gifs and short video for deployment on social media and/or the web. And develop professional looking still images/graphics/charts to illustrate social messages and/or web content.
• Use photo and video editing tools/software to create/manipulate photos and video clips for use on social media and web (such as Canva, Photoshop and Adobe Premiere).
• Incorporate Adobe Stock images and other graphic asset resources, including emojis, vectors, icons, etc., into social media posts and web pages.
• Conduct and/or manage live streaming events such as press conferences, speeches, and  community outreach events.

Required Skills:

Social Media Expertise

• Knowing what type of content works best on what platform
• Understanding how to optimize content based on platform
• Ability to engage an audience through social posts

Communication

• Ability to effectively communicate orally and in writing.
• Short and effective headline writing
• Engaging introductions
• Structuring text for easy online reading

Visual Intelligence

• General knowledge of design to create visually appealing graphics to complement posts
• Ability to understand the types of images that work well on each social network
• Ability to work collaboratively with professional government public information officers, web developers, still and video imagery specialists and graphic designers, photographers and videographers.

Research

• Ability to stay up-to-date with the ever-changing world of social and digital media
• Ability to research trending DEA topics (emerging drug trends, drug scheduling, initiatives, etc.) and other Federal government topics
• Ability to create web content that supports writing/graphics/reporting content for major public events (like DEA’s Red Ribbon Week or DEA’s National Prescription Drug Take Back Initiative) and for the DEA.gov and other related public-facing websites.

Flexibility

• Ability to adapt to the changing requests for posts and web content
• Ability to try out new features and change things up based on new trends and analytics

• Experience incorporating SEO into a social media strategy to attract a larger audience, while driving traffic to DEA’s websites.
• Knowledge and experience in advertising and boosting posts through X, Facebook, Instagram, LinkedIn, and YouTube
• Ability to obtain a Secret security clearance
• Familiarity with Adobe Creative Cloud application
• Experience using social media and web content management tools such as Hootsuite, Drupal, Asana